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The web site uppalent.com had the following on the site, "Dr Uppals hospital is managed by ENT couple." I saw that the website said " Dr Pradip Uppal and Dr Uma Uppal." They also said " Both of them are Mumbai University toppers. Dr Uppal is being felicitated with the Shri Siddhivinayak Shushrut Puraskar. For his contribution towards babies with hearing loss. Our team with cochlear implant children. Dr Uppal was nominated as ICON OF THANE by LOKMAT. For his work and achievement in medical field. For three consecutive years INDIA TODAY. Dr Uppal among top 3 ENT Surgeons in Mumbai and Thane." The meta header had ent hospital in thane as the first optimized keyword. This keyword is followed by ent hospital thane, ent hospital in thane west, and ent hospital thane west which isn't as urgent as ent hospital in thane. The other words uppalent.com used was ent specialist. ent specialist hospital thane is included but could not be viewed by web engines.